If you're looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon
"While machine learning does fall under the larger category of artificial intelligence (AI), it's a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition..." - AiTHORITY
Legendary engineer and management consultant W. Edwards Deming once said, 'A bad system will beat a good person every time'
"This truism can easily be applied to the world of sales," writes Amanda Roosa
Business 2 Community
"Even the best rep can't succeed if their sales process is disorganized and chaotic. But how do you upgrade your sales process to be more straightforward and efficient? The answer is a sales CRM process. Customer relationship management software can help streamline the five classic sales process steps:
Prospecting: Identifying the potential customers who might be interested in the product or service you are selling..."